Call of Duty Warzone has Perfected Videogame Marketing

Harrison Dent
6 min readMay 14, 2020
Photo Sourced from callofduty.com

Call of Duty (CoD) Warzone is a battle royal video game released on March 10th, 2020. The game has been a massive hit with over 60 million downloads in its first two months. Warzone is an entertaining, well-developed game, but it is also much more. Activison, the publisher of Warzone, has employed several innovative marketing strategies to galvanize the game’s rapid success in the crowded battle…

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Harrison Dent

Georgetown Law J.D. | Davidson College Philosophy and English | Passionate about international relations, finance, business, music, and film.